by Nick Nanton, Esq. “The journey of a thousand miles begins with a single step.” – Lao Tzu I am willing to bet that almost every single one of you reading this chapter has read the above quote – or had it quoted to you – in the course of your life. You’re starting college […]
By: Nick Nanton, Esq. & J.W. Dicks, Esq. I entered the huge chain bookstore, hoping my guilty expression wouldn’t give me away. Then I furtively disappeared between two large shelves of books in the back, making sure no store employees were looking at me. I eyed the area around me one more time – no […]
By Nick Nanton, Esq. “Your only obligation in any lifetime is to be true to yourself.” ~ Richard Bach What really ignites our passion for our business? What fires up our ambition and causes us to make crucial decisions about what career paths we want to follow – and what level of success we want […]
Some of you will laugh at the very thought of direct mail, but I can assure you, it’s a great source of connecting with prospects and existing customers allike. Particularly in our overly-junked-up-email world where people tend to pillage their inboxes and delete anything that doesn’t require a personal response. People respond completely differently to […]
Peter Shankman built his business, HelpAReporterOut.com (“HARO” for short) first by creating a fan page on Facebook, this is basically like starting a group. The concept was that Peter knew lots of reporters, and he wanted to “help them out” by providing good expert sources for journalists to help them write their articles. Well, the […]
Facebook.com – Named after the photo books that are given out at some universities and prep schools to incoming students and faculty to help them get to know each other, Facebook started as a way for classmates to connect at Harvard but eventually expanded to include anyone over the age of 13. Facebook is a […]
Unless you have been living under a rock for the past five years, you’ve no doubt heard the term “social media.” At its core social media is a platform for creating relationships. And if you haven’t heard me say it already, People buy People, not products and services. What I mean by that is that […]
Steve Martin’s first huge comedy album was called, “Let’s Get Small.” I think that title is actually great advice for a business, particularly a big company. Because I find that the bigger they are, the worse they are at the small, but really important things that make it easier to do a deal with them. […]