Now to Next with Nick Nanton
Fifteen-time Emmy Award Winning Director/Producer, Nick Nanton, has become known for telling stories that connect. Why? Because he focuses on the most fascinating subject in the world: PEOPLE. As co-founder of the largest personal branding agency in the world, DNA: The Dicks + Nanton Celebrity Branding Agency®, representing more than 3000 clients in 60 countries around the world, Nick learned the art of storytelling through helping his clients tell their stories in order to share their unique gifts with the world. On Now to Next, Nick sits down with specialists from all walks of life to discuss what’s happening right now in their prospective field, and where the future lies for a positive tomorrow.
Now to Next with Nick Nanton Feat. Mark Schaefer
Welcome back to Now to Next!
On the latest installment, we welcome Mark Schaefer, Author and Marketing Strategist, for a conversation surrounding one of the last great marketing concepts in today’s day and age. We’re exploring the power of ‘community’ and why it’s become such a powerful marketing tool for businesses and entrepreneurs.
We’re also diving into Mark’s new book “Belonging to the Brand: Why Community is the Last Great Marketing Strategy!”
This is an episode you won’t want to miss, so click that play button now!
Timecodes:
0:30 – Mark’s new book launching January 9th
0:58 – Mark’s background and bio
1:40 – What is branding?
3:20 – A defining moment in Mark’s life
8:00 – The major factors within community these days
9:58 – The granular data that Spotify can collect
14:00 – Sharing with others or your community can help you process challenges and trauma
17:30 – The connection Mark aims to establish with his readers
18:52 – Why community is the last great marketing strategy
24:31 – The art and science behind community
27:27 – “Status is magnetism”
29:00 – The power of listening to your community
35:00 – It’s okay to start at square one with a new community
37:00 – How community works so well with non-profits
41:00 – When you can get Mark’s new book
42:00 – The future of communities and marketing
43:56 – Closing remarks
Connect With Nick Nanton:
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January 21, 2022
November 12, 2021
November 10, 2021
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