It took me longer than it should have to see it. We had been doing the same old thing for years, and revenues were still good. However, like many others, during the COVID-19 quarantine, I had the opportunity to take a good hard look at our marketing strategy. Upon examination, I quickly realized how much […]

Since 2017, the number of monthly podcast listeners in America has grown 54%, from 24% of the population to 37%. And in 2020, 49% of Americans ages 12 to 34 have reported listening to at least one podcast per month. In addition, since the majority of Americans are working from home and restricted from other […]

I’ve said it so many times that I sometimes feel like a broken record.  But it’s so important that it’s worth repeating, so I’ll say it again: Your brand is your story. It’s as simple as that.  To expound on that, you can think of branding as storytelling. Your brand showcases who you are, what […]