Nick Nanton, Esq., Agent to Celebrity Experts, along with JW Dicks, Esq., business strategist and personal branding expert, recently wrote a piece for FastCompany about the biggest mistake that most business owners make.
Orlando, Fla. – April 27, 2011 – Co-founders of the Dicks and Nanton Celebrity Branding Agency and best-selling authors, Nick Nanton, Esq., agent to celebrity experts and JW Dicks, Esq., America’s Foremost Expert on Personal Branding for Business Development, have been named Top 10 expert bloggers on FastCompany.com.
In their latest blog post, titled “The Biggest Mistake Most Business Owners Make: Failure To Control The Conversation,” Nick and JW discuss how failure to control the conversation is the biggest mistake that most business owners make.  Specifically, they write about the failure to capture a potential customer’s information and engage them.
“The majority of the time, more often than not, the only goal you should ever have for a first time visitor to your website is to capture their information by giving them access to something that will interest them enough to give you their most valuable commodity online besides their credit card, which is their contact information. Why? So you can control the conversation,” write Dicks and Nanton.
“When someone visits your website they’re interested in what you have to offer but they may not be ready to buy today. So it’s our job to make them opt-in to your email list so you can control the communication, so that you can educate the prospect…so that when they’re ready to buy they know that you’re the most trusted resource,” continued the authors.
To read the entire post and learn more, visit http://www.celebritybrandingagency.com/blog/the-biggest-mistake-most-business-owners-make-failure-to-control-the-conversation.php
The strategy of developing and marketing business and professional experts into Celebrity Experts in their field to help them gain credibility and recognition for their accomplishments has led to Nick being known as “The Celebrity Agent.” Nick’s expertise on personal branding and marketing has been sought out and featured in the Los Angeles Times, Orlando Sentinel, The Chicago Tribune, The California Chronicle, DailyMe.com, FastCompany.com, USA Today, Newsweek and the Wall Street Journal, among others.
JW Dicks is one of America’s leading experts on using personal branding to build a business.  JW emphasizes branding, and the importance of online marketing and social media to his clients and gives them strategies to expand their business in the current economy.
For more information on JW Dicks, visit http://www.CelebrityBrandingAgency.com
To learn more about Nick Nanton, visit http://nicknanton.com
About Nick Nanton, Esq.:
Nick Nanton, Esq. is known as The Celebrity Lawyer and Agent to the top Celebrity Experts for his role in developing and marketing business and professional experts, through personal branding, to help them gain credibility and recognition for their accomplishments. Nick is recognized as the nation’s leading expert on personal branding as Fast Company Magazine’s Expert Blogger on the subject and lectures regularly on the topic at the University of Central Florida. His book Celebrity Branding You® has been selected as the textbook on personal branding at the University.
Nick is an award winning songwriter and television producer and has worked on everything from large scale events to television shows with the likes of Bill Cosby, President George H.W. Bush, Brian Tracy, Michael Gerber and many more.
Nick is recognized as one of the top thought leaders in the business world and has co-authored 10 best-selling books, including the breakthrough hit Celebrity Branding You!®.
Nick serves as editor and publisher of Celebrity Press™, a publishing company that produces and releases books by top Business Experts. CelebrityPress has published books by Brian Tracy, Mari Smith, Ron Legrand and many other celebrity experts and Nick has led the marketing and PR campaigns that have driven more than 100 authors to Best-Seller status. Nick has been seen in USA Today, The Wall St. Journal, Newsweek, Inc. Magazine, The New York Times, Entrepreneur® Magazine, FastCompany.com. and has appeared on ABC, NBC, CBS, and FOX television affiliates speaking on subjects ranging from branding, marketing and law, to American Idol.
Nick is a member of the Florida Bar, holds a JD from the University of Florida Levin College of Law, as well as a BSBA in Finance from the University of Florida’s Warrington College of Business. Nick is a voting member of The National Academy of Recording Arts & Sciences (NARAS, Home to The GRAMMYs), co-founder of the National Academy of Best-Selling Authors, a 4-time Telly Award winner, and spends his spare time working with Young Life, Florida Hospital and rooting for the Florida Gators with his wife Kristina, and their two sons, Brock and Bowen.
About J.W. Dicks:
J.W. Dicks, Esq. is America’s foremost authority on Personal Branding for Business Development. He has developed some of the most successful mass media and multi-channel business marketing campaigns in the country and built multi-million dollar businesses on the back of them – to the tune of more than $500,000,000 in sales.
J.W.  represents some of the top marketers and professional experts in the world in the growth of their businesses using online and offline business development systems, social media, multi-dimensional marketing, franchising and strategic legal structure to accomplish their goals and capitalize on the assets they create.
A “Best Selling” author with more than 14 published books, and hundreds of articles, J.W. has also been quoted or appeared in Newsweek, The Wall street Journal, USA Today, NBC, ABC, CBS, and FOX affiliates as well as Entrepreneur’s Start-Up Magazine, Forbes.com, CNN.com, and many other national and local media outlets.
In addition to coaching and consulting for clients nationwide, J.W. is also a successful entrepreneur living in the trenches himself.  He has built his own businesses, with annual sales exceeding $35 Million, developed real estate in excess of $200 Million and created and sold intellectual property rights for as much as $1.8 Million.
J.W. is a graduate of the University of Florida and George Mason College of Law. He is a member of the American Bar Association, NASD, National Association of Realtors, the Florida Bar and the Virginia Bar.
J.W.’s business address is in Orlando, and his play address is at his beach house where he spends as much time as he can with his wife of 37 years, Linda, and their two Yorkies. His major hobby is fishing… although the fish are rumored to be safe.
[email protected] •  800.980.1626
http://www.DicksNanton.com