JW Dicks, Esq., business strategist and personal branding expert, along with Nick Nanton, Esq., The Celebrity Agent, recently wrote a piece for FastCompany about the business trifecta and the secret formula for media success.
Orlando, Fla. – February 23, 2011 – Co-founders of the Dicks and Nanton Celebrity Branding Agency and best-selling authors, Nick Nanton, Esq., The Celebrity Agent and JW Dicks, Esq., America’s Foremost Expert on Personal Branding for Business Development, were recently named Top 10 expert bloggers on FastCompany.com.
In their latest blog post, titled “The Business Trifecta and the Secret formula for Media Success”, Nick and JW reveal the secret formula for media success as well as three things you have to do to grow your business–media, marketing, and PR.  The post also contains a brief video by Nick Nanton.
“A lot of people spend a ton of money on creating media. Let’s look the example using video. A business will hire a video production company. They’ll spend oodles of money to try to get a great looking video and then when the final video is delivered, they are often in a bind. They’re now out of money and they don’t have a plan for what they’re going to do with the video to get it into the hands of the people they want to see it,” write Dicks and Nanton.
“When you are soliciting someone for their business, they immediately put up their guard because people love to buy but hate the thought of being sold because they have had experiences in the past that ended negatively when they made a bad purchasing decision. So, increasingly, consumers look to third party credibility in the form of testimonials and product reviews, but there’s another form that works great too, and that’s where the secret formula comes in,” continued the authors.
“Make sure you don’t make the mistake of spending all the money you can on trying to get on TV, trying to get in the papers or trying to get on the radio without a plan for using this media in conjunction with direct media for your marketing,” write Dicks and Nanton.
To read the entire post and learn more about these strategies in detail, visit http://www.celebritybrandingagency.com/blog/the-business-trifecta-and-the-secret-formula-for-media-success.php
JW Dicks is one of America’s leading experts on using personal branding to build a business.  JW emphasizes branding, and the importance of online marketing and social media to his clients and gives them strategies to expand their business in the current economy.
Nick Nanton, Esq. is known as “The Celebrity Agent” for his role in developing and marketing business and professional experts into Celebrity Experts in their field, through personal branding, to help them gain credibility and recognition for their accomplishments. Nick’s expertise on branding and marketing has been sought out and featured in the Los Angeles Times, Orlando Sentinel, The Chicago Tribune, The California Chronicle, DailyMe.com, FastCompany.com, USA Today, Newsweek and the Wall Street Journal, among others.
For more information on JW Dicks, visit http://www.CelebrityBrandingAgency.com
To learn more about Nick Nanton, visit http://nicknanton.com
About J.W. Dicks:
J.W. Dicks, Esq. is America’s foremost authority on Personal Branding for Business Development. He has developed some of the most successful mass media and multi-channel business marketing campaigns in the country and built multi-million dollar businesses on the back of them – to the tune of more than $500,000,000 in sales.
J.W.  represents some of the top marketers and professional experts in the world in the growth of their businesses using online and offline business development systems, social media, multi-dimensional marketing, franchising and strategic legal structure to accomplish their goals and capitalize on the assets they create.
A “Best Selling” author with more than 14 published books, and hundreds of articles, J.W. has also been quoted or appeared in Newsweek, The Wall street Journal, USA Today, NBC, ABC, CBS, and FOX affiliates as well as Entrepreneur’s Start-Up Magazine, Forbes.com, CNN.com, and many other national and local media outlets.
In addition to coaching and consulting for clients nationwide, J.W. is also a successful entrepreneur living in the trenches himself.  He has built his own businesses, with annual sales exceeding $35 Million, developed real estate in excess of $200 Million and created and sold intellectual property rights for as much as $1.8 Million.
J.W. is a graduate of the University of Florida and George Mason College of Law. He is a member of the American Bar Association, NASD, National Association of Realtors, the Florida Bar and the Virginia Bar.
J.W.’s business address is in Orlando, and his play address is at his beach house where he spends as much time as he can with his wife of 37 years, Linda, and their two Yorkies. His major hobby is fishing… although the fish are rumored to be safe.
[email protected] •  800.980.1626
http://www.DicksNanton.com
About Nick Nanton, Esq.:
Nick Nanton, Esq. is known as The Celebrity Lawyer and Agent to the top Celebrity Experts for his role in developing and marketing business and professional experts, through personal branding, to help them gain credibility and recognition for their accomplishments. Nick is recognized as the nation’s leading expert on personal branding as Fast Company Magazine’s Expert Blogger on the subject and lectures regularly on the topic at the University of Central Florida. His book Celebrity Branding You® has been selected as the textbook on personal branding at the University.
Nick is an award winning songwriter and television producer and has worked on everything from large scale events to television shows with the likes of Bill Cosby, President George H.W. Bush, Brian Tracy and many more.
Nick is recognized as one of the top thought leaders in the business world and has co-authored five best-selling books, including the breakthrough hit Celebrity Branding You!®.
Nick serves as editor and publisher of Celebrity Press™, a publishing company that produces and releases books by top Business Experts. CelebrityPress has published books by Brian Tracy, Mari Smith, Ron Legrand and many other celebrity experts and Nick has led the marketing and PR campaigns that have driven more than 100 authors to Best-Seller status. Nick has been seen in USA Today, The Wall St. Journal, Newsweek, The New York Times, Entrepreneur® Magazine, FastCompany.com. The Huffington Post and has appeared on ABC, NBC, CBS, and FOX television affiliates speaking on subjects ranging from branding, marketing and law, to American Idol.
Nick is a member of the Florida Bar, holds a JD from the University of Florida Levin College of Law, as well as a BSBA in Finance from the University of Florida’s Warrington College of Business. Nick is a voting member of The National Academy of Recording Arts & Sciences (NARAS, Home to The GRAMMYs), a 4-time Telly Award winner, and spends his spare time working with Young Life, Florida Hospital and rooting for the Florida Gators with his wife Kristina, and their two sons, Brock and Bowen.
To learn more about Nick Nanton, please visit http://nicknanton.com and http://www.CelebrityBrandingAgency.com