Harry Potter and Personal Branding
This Blog originally appeared on FastCompany.com. — Original post: http://www.fastcompany.com/1671298/harry-potters-personal-brand-profits The Wizarding World of Harry Potter opened at Universal Studios Orlando June 18 and the studio is reporting rising attendance and guest spending. This is of particular significance since Universal’s theme park attendance had been hurt by the global recession and travel slowdown. The opening […]