Blog

How to Upgrade Your Digital Marketing Strategy

It took me longer than it should have to see it. We had been doing the same old thing for years, and revenues were still good. However, like many others, during the COVID-19 quarantine, I had the opportunity to take a good hard look at our marketing strategy. Upon examination, I quickly […]

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Launch Your Podcast Now: 8 Convincing Reasons and Tips to Get Started

Since 2017, the number of monthly podcast listeners in America has grown 54%, from 24% of the population to 37%. And in 2020, 49% of Americans ages 12 to 34 have reported listening to at least one podcast per month. In addition, since the majority of Americans are working from home and […]

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The Importance of Investing in Content: Managing and Sharing Your Story

I’ve said it so many times that I sometimes feel like a broken record.  But it’s so important that it’s worth repeating, so I’ll say it again: Your brand is your story. It’s as simple as that.  To expound on that, you can think of branding as storytelling. Your brand showcases who […]

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The 3-Ring Circus Formula for Creating Irresistible Offers in Your Business

I don’t know about you, but when I was a kid every time the circus came to town I begged my parents to take me! The magnificence of the big top, the roar of the lions, and the tantalizing aroma of popcorn and cotton candy created an unforgettable and (as you’ll see) […]

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The Leader They Are Looking for is YOU (…and me)

Hosting a livestream with my friend and former Army Ranger, Keni Thomas (who was involved in the battle of Mogadishu also known as Blawk Hawk Down), who talks about leading in uncertain times Toward the beginning of the quarantine lockdown in my home state of Florida, like many others, I was feeling […]

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How StorySelling, or telling a story can sell your brand

Stories make up a huge portion of everyone’s life. We are all told stories, tell stories to others and are the owners of the story of our own life. Storytelling pervades popular culture too—where the human interest story is seen on local news and read in magazines and papers, slice of life […]

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Your Brain on StorySelling

At this point in life, I’m sure everyone has heard that there are two separate sides of the brain – the right and the left. The right side is more artistic, where the left side is more logic based. Michael Gazzaniga from UC Santa Barbara studied the relationship between the right and […]

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Spending Time with Sir Winston Churchill (Part I)

I know that subject line sounds like bait, but hear me out for a second, I think you’ll enjoy this story. I take the time to share it because I am often told by people of all ages that they can’t find a way to make money doing what they love. Or […]

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YOU SHOULD SMOKE IT: Spending Time with Sir Winston Churchill (Part II)

After the cigar arrived in my office, I spent weeks re-humidifying it to the perfect humidity.  As one might guess, it had dried out significantly over the past 60+ years! In fact I had a special system built into my display case that automatically humidified the cigar, and would notify me on […]

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The Origin of Story Telling and StorySelling

If you’ve read our Wall Street Journal Best-Selling Book, StorySelling, you’re sure to remember the story of Gronk. For those who don’t here’s the lowdown: Gronk is just your basic, everyday man of 15,324 BC. He love’s his wife, his kids and relaxing after a good long day of hunting. He doesn’t […]

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